![]() Imagine having something this powerful with you at all times, and what opportunities that might present to the user. ‘Many of us have our phones with us all the time, but they aren’t connected to you. One of the primary applications deeply embedded in the very first watch was to track, communicate, and encourage you in three important areas: move, exercise, and stand.’Īpple never discusses products before they’re announced, but there was a hint of a tease from Ive that the Watch has more to entice us. ‘An early and significant focus was developing both the hardware and software to form the foundation for all of the health-based capabilities. We were predisposed to thinking direct manipulation was sort of a panacea.’Īpple Watch Series 3 and the new improved Heart Rate app AppleĪnd Ive says that health was a crucial element in the Watch from Minute One. It also allowed us to offer a “second button” on the device. Or, as Ive says it way more articulately, ‘It took a modicum of courage to understand that this secondary device – the crown – was a fantastic solution for scrolling and making choices. The interview is fascinating in what it reveals about the creation of what is now the world’s biggest-selling watch, but also for confirming that the thoughtful, eloquent designer we’ve heard speaking in Apple keynotes is as capable of finding the perfectly-judged phrase in an interview, too.įor me, the key moment is when he talks about the digital crown for the Watch offering a new way to interact with the gadget, something Apple often eschewed in favour of direct connection through the touchscreen, say. And I think, incontrovertibly, that Apple since the 1970s has made difficult-to-comprehend and inaccessible technology easy to understand and accessible.’ Also, what concisely was our contribution to our users. It caused us to take time, pausing to think about where we wanted to go, what trajectory we were on as a company, and what motivated us. Ive explains, ‘The first discussion took place in early 2012, a few months after Steve’s passing. ![]() The interview also confirmed something many had suspected, that the Watch was the first post-Jobs product Apple concocted. ![]()
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